Google, the top internet company is now looking forward to
lay down the groundwork for a version of Android that would be directly built
into cars; allowing drivers to enjoy all the benefits of the internet without
having to plug-in their smartphones.
This move can be seen as a major step up from Google’s current Android
Auto software, which requires a phone to be plugged into a compatible car to do
the stuff.
Google, however, has never provided details or a timeframe
for this project, but according to the sources, the company now plans to do so
when it introduces the next version of its operating system, dubbed Android M,
which is expected to be out of box in a year or so.
Thilo Koslowski, vice president and automotive practice
leader of industry research firm Gartner said, “It provides a much stronger
foothold for Google to really be part of the vehicle rather than being an
add-on," who noted that he was unaware of Google’s latest plans in this
area.
Analysts said Google's plan could face various technical and
business challenges, including convincing automakers to integrate its services
so tightly into their vehicles as direct integration into cars ensure that
drivers will use Google’s services every time they turn on the ignition. Doing
so could allow Google to make more use of a car’s camera, sensors, fuel gauge and
internet connections that come with some newer car models. But, Google declined
to comment.
In March, Apple unveiled its CarPlay software and Google has
signed on dozens of companies including Hyundai, General Motors and Nissan for
its Automotive Alliance and its Android Auto product. Although, CarPlay and
Android Auto both currently project their smartphone apps onto the car’s
screen.
Technology companies are competing to design appliances,
wristwatches and other gadgets that connect to the internet. Automobiles are
particularly an attractive prospect of this because Americans spend nearly 50
minutes per day on average on their commute, according to US Census data.
And I would say that if Google is successful with this
project, Android would become the standard system powering a car's
entertainment and navigation features, solidifying Google's position in a new
market where it is competing with arch-rivals like Apple.
The sources declined to be identified because they were not
authorized to discuss the plans publicly.
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